Legal design (or legal design thinking, as some people know it) began as an academic approach to bring the law and the legal system closer to its users—that is, anyone who interacts with legal matters.
At Legalnova, legal design is the creation of legal documents and services designed to improve the user experience and interface (UX/UI). For us, legal design is:”
The sum of law, innovation, design, and language to convert contracts and other documents into commercial tools for our clients, aligned with their image and brand manual.”
A professional, methodological, creative, reliable, and interdisciplinary process involving innovation methodologies.
It seeks to avoid or reduce friction with the end user, centering the construction of legal documents around them.
It is Law 2.0.
It is the transformation of a traditional and distant industry, focused on lawyers, to one thought out for users, where not only regulations are relevant but also their commercial vision.
It is translating legal terms into a friendly and accessible language for our clients’ users, thus facilitating their relationship and promoting transparency, empathy, and memorable, positive experiences through legal documents.
What are the advantages of legal design?
It is no secret that the language, drafting, and presentation of legal texts are designed to be understood only by lawyers. This makes ‘law,’ despite being necessary, seen as cumbersome, hindering the creation and exploitation of business and commercial opportunities. That is why at Legalnova we focus on transforming documents forever.
1. More sales.
Application of design thinking and other innovation methodologies to listen, understand, and solve the usual friction points between your clients and your business. Thus, we manage to reduce complaints, eliminate obstacles, and facilitate business closings.
2. Digital transformation and the environment.
Easy-filling fields to avoid unnecessary printing, physical signatures, and waste of time, paper, and resources. We create 100% digital documents with all the legal validity you need to make them enforceable.
3. No legal risks.
With our multidisciplinary team, professional and experienced in law, design, innovation, and language, you assume no legal risks. Our documents have the same content as any contract. But done right.
4. Clarity and accessibility.
The use of clear, professional, and simple language that allows your clients to understand their rights and obligations. In this way, we avoid misunderstandings and future problems.
5. Text reduction.
Optimization and simplification of legal documents so they can be read, understood, and accepted quickly by users. We eliminate complex and unnecessary legal jargon to avoid redundancy and clutter, expressing exactly what the document needs to say and what your client needs to know. No more, no less.
6. UX and UI in your documents.
We eliminate lengthy paragraphs, lack of punctuation, small print, and contradictory or incomprehensible text. We introduce service design, interface, and user experience techniques to highlight the most relevant information and prevent future confusion.
7. Brand application.
Alignment with your brand manual in contracts and legal documents. We use your corporate identity (colors, logos, fonts, etc.) to be more commercial and reflect the spirit of your business.
Who benefits from this process?
At Legalnova, we apply legal design based on 3 main objectives:
How do we do it?
At Legalnova, we created the Nova Method:
Law + innovation + design
